The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems (Design Thinking Series) Paperback – Illustrated, May 22, 2018

Met my expectation about the book.

Very interesting book! I love it! Helps me in my journey of Ux/Ui design!

The content and steps in this book are great. Very valuable and useful. Great explanation of Design Thinking, steps to conduct a design workshop, useful tips for people running a workshop, and useful tools for working through problems. If you are going to facilitate a Design Thinking workshop, this is a book you should probably own.My big gripe with this book is how small the type is. For a book about Human Centered Design they seem to have missed the part about being assessable to everyone. I wear reading glasses and even with the reading glasses the type is small. Maybe that readability has to do with the font selection as well. This is not something I've ever complained about before with a book, usually the readability is a given. It's not something I have problems with regarding other books. There is a lot of information in they book and it's pretty thick, maybe they made the type smaller to cut costs on pages when they maybe should have considered making two books.

I love it

The recently published Design Thinking Playbook from Wiley & Sons shows how a human centred design approach might be used in the digital transformation. Topics like AI, Blockchain, Big Data Analytics etc. are covered well. However, the playbook postulates a design thinking mindset beyond digital. In the end of the day we create critical experiences and functions for humans and the playbook show how to get there. I like this mindset very much and I will recommend the playbook to my peers. It is also great to use in education courses. Not just the consulting firm (Big4), we and in Marketing, Product Management and Start-up business should apply more design thinking to make a difference. The Design Thinking Playbook provides inspiration to various topics relevant in a digitized world

A whole class of illustrated business books have sprung up, mostly covering the creative or innovation space. The Design Thinking Playbook seeks to capture the graphical, creative and open ended aspects of design in the organization and presentation of its material. The idea is sound and there are other 'illustrated' books on this and other subjects that work, but this one did not work for me - hence the 3 star review.The book tries to take a design approach in explaining the design thinking approach by organizing itself around three personas. These personas attempt to bring the process to life. This is a great goal, but this book suffers in execution of the idea resulting in a muddled and wordy exposition of design thinking. It would have been better to provide a quick primer on the process at an overview level and then use the personas to go deep in terms of specific examples. This is why its a three star review. There are good things in the book, but they are hard to find.A playbook should offer a clear, concise and easy to reference resource for accomplishing a particular task. While it has value in the initial reading, a good playbook is something you come back to time and time again. This does not do this as the book has a tough time focusing on the design process from a practitioner perspective as it cannot find the right balance between the level of detail, the illustration of the process and the presentation of the tools.

I have spent the last 12 months focusing on UX Research at my organization and have SUCCESSFULLY put many of these exorcises to practice. Thank you for your wonderful contributions to the product design world.Pro Tip: Get the printed copy and also get the digital copy if you have an iPad or other tablet that lets you view this and mark it up digitally. I also highly recommend the worksheets from the DT Toolbox book (and get the toolbox book too of course)

At a glance, I think it is an excellent book (also, considering a great print quality) . I am enrolling in a series of certificate courses at IDEOU, and think it is a great supplemental text for my study...