A / B Testing: The Most Powerful Way to Turn Clicks Into Customers Hardcover – 17 July 2015

Excellent work

If you are involved in AB or multi variant testing already, I'd be surprised if you'd learn anything from this book. The content is good, although somewhat padded by success stories (with no data provided), but it is much more a high level overview of the subject. As such, I would say its suited less at the serious practitioner and more at marketing folks who want to understand this way of working. For that it is likely good.This is a serious subject, complex to really appreciate the details and its a shame this book didn't stretch to that.

This book is packed full of case studies and stories that give you a great insight in to how powerful testing is, and an easy way to start a testing culture within a business. I have worked with AB and MV testing for quite some time, but found lots of the examples very interesting and have used the netflix case study in a recent presentation already.If you are looking for a very complex, code-heavy, tutorial then this is not the book for you. If you are wanting to learn more about website testing, or you want to be able to be evangelical about testing in your company this is a fantastic resource.