It's a 10 Haircare Miracle Leave-In Potion Plus Keratin, 3 fl. oz.

This is for all the products in general of Its a 10. I use the keratin ones. the shampoo, conditioner and then this product which is the leave in potion. very similar to the leave in spray but I like the cream vs spray b/c of delivery. I feel I can control the distribution of the product better in cream form instead of spraying all over and this is a styling and heat protector vs just a leave in conditioner. I have naturally straight hair and this line works great. howEVER, I live in Florida where the humidity is simply awful so even having straight hair, just normal blow drying creates a "bed head" type look for me that is not smooth. I do have fairly healthy hair so don't have any hideous before pictures but I will say, that, as the years have gone by, my hair does not look as smooth and nice as in my younger days. (I'm almost 40 yrs old) so as you can see by the picture, this is pretty darn good product. This is after just blow drying. NO flat iron. I repeat NO flat iron. If I do want to use the flat iron on day 2 or 3 after washing/drying, I then use the its a 10 miracle serum which is a clear, slick type product. I use that on dry hair just a tiny bit so the hair/ends slide through the flat iron and creates shine. that product says "creates slip" and that is good for the flat iron use. but this picture is just blow drying. I have lots of hair but it's fine in nature so using any type of product risks looking really oily very quickly and this does not create oily issues and I still can get a few days out of the wash (as we all know its best not to wash every day). Also I wish to mention that my African-American friends use this product and also get great results...both keeping their hair curly and when wearing it straight. For it to work on ALL types of hair is pretty awesome in my opinion! so I give a thumbs up

Loved this line of products. A bit costly but love using it in my hair. I am black woman with relaxed hair & I love how it makes my hair feel.Ease to use, detangkes hair easily. Amazing smell.However not happy with the new nozzle, makes product stick when pumping out.

This product makes my hair soft and manageable.

Every single product from it's a 10 that I have bought and use I absolutely loved my hair is naturally curled I have like a tight coil not totally tight it's somewhat loose but these products allow my curls to be really bouncy and full of volume my hair is so thick but I can control it better with these products and they absolutely make My curls look amazing I've had so much attention since I started to learn how to take care of my natural curls very beautiful. They're just so pricey I splurge when I can I wish I could splurge more.

AMAZING!! I have been fighting the horrible frizz and lack of moisture with curly hair. Mine is very long but thin so the frizz is extra bad. I have tried probably every product available and it has been a battle for at least 15 or so years. Not one product ever delivered until, finally, this amazing potion. I put it on after towel drying and before using the dryer. For the first time ever, I actually saw a difference, It isn't perfect, and for how bad my hair is this is about as perfect as can be. Finally I see an actual difference in texture and frizz. The potion is a tiny bit heavy so it won't keep corkscrew curls or bigger curls although it is okay for waves. However, it resolves 98% of the dryness and frizz. I use Its A 10 shampoo and conditioner also and will sometimes add the volume spray (which also does work). The scent is wonderful and the product is beyond awesome. FINALLY!!

Great product that keeps my hair set for 2 days. Smells good and not greasy at all.

Must be the biotin but after drying it made my hair feel dry.

I use this a lot to style my hair! It works well !