Puracy Laundry Detergent - Enzyme-Powered Liquid Laundry Detergent Concentrate, Natural Laundry Detergent Seen on TikTok, Non-Toxic (Fresh Linen, 16 fl oz, 64 Loads)Compact by Design (Amazon-developed Certification)
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Puracy Laundry Detergent - Enzyme-Powered Liquid Laundry Detergent Concentrate, Natural Laundry Detergent Seen on TikTok, Non-Toxic (Fresh Linen, 16 fl oz, 64 Loads)Compact by Design (Amazon-developed Certification)

4.5/5
Product ID: 315215875
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Details

  • Brand
    Puracy
  • Item Form
    Liquid
  • Scent
    Fresh Linen
  • Unit Count
    16.0 Fluid
  • Material Type Free
    Animal Free
🌿99.4% plant-powered formula
🧴64 concentrated loads per 16 fl oz
♻️Eco-friendly, less plastic & water waste

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Description

🌿 Clean smarter, live fresher — laundry that cares as much as you do.

  • SUSTAINABLY SMART - Compact concentrate reduces plastic waste and water usage—clean laundry with a conscience.
  • GENTLE YET POWERFUL - Enzyme-powered cleaning that’s tough on stains but safe for sensitive skin and delicate fabrics.
  • TIK TOK APPROVED CLEAN - Join the viral natural laundry movement with a detergent trusted by MDs, PhDs, and eco-conscious pros.
  • VERSATILE RESPONSIBLE - Safe for cloth diapers, microfiber towels, septic systems, and greywater—clean smarter, live cleaner.
  • ALLERGY FRIENDLY FORMULA - Free from sulfates, bleach, dyes, and common allergens—perfect for sensitive and allergy-prone skin.

Puracy Laundry Detergent is a 16 fl oz enzyme-powered, plant-based concentrate delivering 64 loads of fresh linen-scented laundry. Developed by medical experts, it’s free from harsh chemicals and allergens, making it ideal for sensitive skin and eco-conscious users. Its compact design minimizes plastic and water waste, supporting sustainable living without compromising cleaning power.

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Have a Question? See What Others Asked

Can I just buy the refill for this product? I have about 10 of these empty pump bottles squirreled away in my cabinet.
Why did this product score an F on ewg?
For an HE washer, there's s place to pour in the detergent. Since this is 10x concentrated, what would be the method?
Cannot get the pump bottles to unscrew either in the shower get or laundry detergent pumps. Any suggestions???

Reviews

4.5

All from verified purchases

J**

Incredible Results – A Must-Have for Stain Removal!

This product truly delivers! It’s completely removed tough stains like oil (from salad dressing), blood, and even rust from my white dress Burberry shirt. As an architect and real estate broker, I need to look sharp for client meetings, but I’m also frequently onsite at active construction projects—so stains happen.I only wish I had discovered this sooner. It could have saved so many high-end pieces I sadly tossed, thinking the stains were permanent.What really impressed me is how effectively it removes stains without damaging the fabric or fading the colors. I’ve used it on Burberry, Gucci, Valentino, and Christian Dior items, and every time they’ve come out looking brand new. Even a blood stain on a white Burberry dress shirt disappeared completely!Incredible Results – A Must-Have for Stain Removal!Highly recommend—this product is a game changer. A+I’ve also recently purchased their detergent and love the way it smells, it’s minimal packaging and refillable pump.

T**N

Fresh, fluffy, clean and no added scent

Fresh and Fluffy. Never have I experienced clothes that smell and feel so lovely. I am new to green laundry detergents - but I have used all of the regular brands like arm and hammer, tide, era and recently all free and clear. This FAR surpasses anything I have used (and I have been doing laundry for 56 years). It is actually a pleasure to fold clothes. Stains that I thought were there forever, Gone! I have not used fabric softener in years because...I don't see the need and they clog up my clothes (gunky/smelly). But, with Puracy laundry detergent, the word 'fabric softener' applies. I did not get the promised 64 loads - I actually did the experiment. I got 43 loads. All good for the environment!

S**D

Perfect Detergent for Family

Best laundry detergent! I’ve been looking for a laundry detergent that has cleaner ingredients for my family and came across Puracy. Between my husband and my toddler, we get stains on our clothes daily. This detergent does a great job at removing stains and the laundry has a subtle clean smell that isn’t too overpowering. I’ve been using this detergent for a few months now and won’t be switching to any other. A refill lasts our household about 4 months which is a great value for the price! (And we wash clothes daily!)

C**Z

Cleans Great & Gentle to skin

Good product- love the refill size!Expensive, but I still buy it- cleans everything!Super sensitive family, but zero skin irritation.Hint: Rinse twice if your skin is sensitive -No fragrance - just good, CLEAN clothes.Yaay

T**A

Woah! Amazing ! 🤩

Surpassed what I had expected. I am a woman and I sweat a lot, and I was hoping to have something to get rid of the sweat smell while also having it non toxic. This product is non toxic and my most smelliest clothing got fresh with great results. It is very great quality. The only downfall with the pump on the bottle and that it’s a plastic bottle, but it is very effective. If it were glass and the pump was stainless steel with refills in glass… this product would make a killing with high profits especially down in Maryland. It’s safe and effective.

H**E

The best we’ve found

This is our favorite laundry detergent. We’ve been using it for several years and it’s wonderful. I have super sensitive skin and also cannot handle overbearing detergent scents. This one washes very nicely and leaves the lightest, pleasant clean linen scent. I love being able to just refill my own small bottles over and over again and it also takes much less product to clean them lots of other eco friendly brands I’ve used. This one continues to be our favorite.

J**D

Excellent product, good science, could be less wasteful

This worked very well for us (old top loading washer). I didn't put it through any scientific tests or need to deal with serious stains. It's easy to use, just pump once or twice, and it's fragrance-free (I think they sell scented versions as well).I like how committed to science and reality Puracy is, particularly how they stood up to the EWG and their binary neurotic approach to ingredients as mundane as borax, which is completely safe as a <1% ingredient in a laundry detergent. As long as you don't add Puracy to your cereal every morning for the rest of your life, you're good (and probably even if you do...)Seeing actual surfactants in Puracy's ingredients won me over compared to Molly's Laundry Powder, which has none. Molly's only has washing soda, baking soda, Epsom salt, and table salt. I don't know what dark magic Molly's has unlocked there, and it seemed fine when I tried it, but I had no stains to test it on, and I just couldn't get around the lack of surfactants/detergents, the potential long-term accrual of grease/skin oil on clothes due to Molly's not removing it, and any future stain drama where real detergent is needed. I also like that Puracy has enzymes, including lipase, which is less common. (Though I'm confused by stuff Puracy has said about the enzymes needing 15+ minutes to kick in – do they get that amount of time in a typical washing machine's wash cycle, before the rinsing starts? Seems like it's over by then, or almost.)My only complaint is that the pump bottle design wastes some of the product, since it will leave some on the bottom, un-pumpable. I like to flip bottles near their end-of-life to get all the product out. It's not a huge thing, and I guess it's less of a problem if you buy refill jugs and keep refilling – I assume they sell refills.

L**2

Will ruin your washing machine

The fact that this detergent is highly concentrated may seem like a perk, but it's actually not. There's a reason why commercial laundry detergents have worked so well for so many years: it's because they have the right balance of cleaning agents and water in each bottle.As another reviewer mentioned, the Puracy detergent does not properly dissolve after each wash cycle, which leads to build up in the washer. I live in an apartment and the maintenance team had to come to my apartment several times to fix issues with the washing machine before I finally figured out that it was because of this detergent. I switched to Tide Free & Gentle, and I haven't had any issues since.

Common Questions

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Suresh K.

Very impressed with the quality and fast delivery. Will shop here again.

4 days ago

Farhan Q.

The delivery time was excellent, and the packaging was secure.

2 months ago

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Trustpilot

TrustScore 4.5 | 7,300+ reviews

Meera L.

Smooth transaction and product arrived in perfect condition.

3 weeks ago

Yusuf A.

Fantastic experience overall. Will recommend to friends and family.

1 month ago

Puracy Laundry Detergent Enzyme Powered Liquid Laundry Detergent Concentrate Natural | Desertcart GB