The Trusted Advisor: 20th Anniversary Edition Paperback – February 2, 2021

The Trusted Advisor is one of those rare business books that truly stands the test of time. It’s not just about how to manage client relationships—it’s about how to build real trust, the kind that leads to long-term partnerships, not just one-time deals.The authors break down the trust-building process in a clear, practical way, with memorable frameworks like the Trust Equation (credibility + reliability + intimacy, divided by self-orientation). It’s a concept that immediately resonated with me and has changed how I approach professional relationships.What makes this book especially powerful is that it blends psychology, communication, and business strategy seamlessly. The real-world examples and case studies feel genuine and relatable, and the advice is grounded, not gimmicky. Whether you're a consultant, lawyer, financial advisor, or anyone whose success depends on client confidence, this book will challenge you to rethink your approach and raise your game.It’s an essential guide for becoming not just a service provider, but a true partner. Highly recommended.

The Trusted AdvisorWell written, good examples shared and worth the time to read it. Like many I do not have time. I tend to be slow at reader at a times. Even if I buy the book, if it is not relevant or did not make sense, I may skip pages or chapters or not even bother to read the book. In early part of the chapter the authors make it clear how to get the most out of it and skim the material. I like what I read from the back of the book and decided to invest my time to read the entire book. It does not matter if someone is watching or not. The following sentence is not from the book. Our thoughts become actions. Actions becomes habits and could define our character. It is better to align with how we feel inside and make it part of what we do that others can feel it.I like the part about high achievers and experts tend to focus a lot more on technical aspects. Buyers tend to be looking at things at emotional level and there is a way to understand that and bridge that. At least be sensitive about it. I had opportunity to think and reflect more on this book and based on other materials I am reading and listening, I am much more calm in what I do for the clients. I am able to offer a lot more by trusting them first from my side and do it more with confidence and results are getting even better than before and comfort level is much higher.The authors have done a good job of envisioning at the beginning of the book and explain this in one of the chapters about the importance of it instead of rushing from problem definition to the commitment part and implementation. It is worth taking extra time to do this right and know the five step process to build the trust. It is easy to understand and follow the book. The Trusted Advisor

There's the old saying, "Common sense, ain't".The Trusted Advisor is full of common sense ideas, reminders, and explanations as to why we are not more trusted by our clients. Purchased originally in kindle format, I've already ordered the print version to 're-read, highlight, and review.Additionally, this book provides new insights to break through current issues with new and existing clients. Well worth the read.

This is a very good book--thoughtful, provocative, instructive. Having said that, there is nothing new here, nothing that hasn't already been said before, in "How to Win Friends and Influence People," by Dale Carnegie. Carnegie's book is the "Bible" on how to build trust, sell the right way, manage effectively, resolve customer and employee disputes, and succeed in a highly-competitive and often hostile world. In the '80s, while working for a large mid-western company and assigned the task of changing the culture of our large retail organization, I must have read a hundred books on selling, negotiating, problem solving, how to get along with the boss, management, dispute resolution, etc., etc., and the basics were all the same, and available in Carnegie's marvelous book. Having said that, I recommend this book. It's pointed, it's filled with example after example on how to build trust--the cement of long-term client relationships--and it gets at the heart of the matter: to be successful, you must learn how to listen effectively, be transparent in your motives, be flexible and open to change, be dedicated and driven, and most of all, be humble. Humility is the key to self-control. Final note: I know people who read book after book looking for some secret message that will enable them to leap over mountains and achieve great success, career satisfaction, and personal achievement. They read books such as this one, miss the timeless lessons being illustrated, and move on to another book. Stop: what you're seeking is right here. This book has all the Dale Carnegie essentials: read it, study it, ponder it, and remember, it's not the destination that counts, it's the journey.

Everyone’s been saying lately that you can’t teach people to care about other people, but this book gives it a fair try. It has lessons on listening, framing, supporting, and putting other people’s interests before your own, all in the context of business, with proven results. If anyone can do it, the authors can.